The Power of Positive Affirmations

Why are affirmations so difficult for women to articulate?

I have coached many women who find their affirmations hard to articulate and even harder to implement. I wonder why?

thoughtful figure with question markWhat are affirmations?

Affirmations are positive statements we say or think repeatedly. They are incredibly empowering. They help us to achieve our goals by retraining the way our minds think. The more we say them or write them down, the more it increases their effectiveness. This works by us continually driving them down further into our subconscious. This increases the likelihood that we will act upon them or at the very least they will increase our self-worth.

Glowing brainWhy use affirmations?

Affirmations are a great way to tap into what we already know about ourselves. They allow us to articulate what we want to be at this present moment in time. They don’t have to be in-depth and complicated, but they do need to be self-focused, relevant and positive. They can help us to rewire our thought patterns so any harmful beliefs about ourselves can be replaced with stronger, more positive beliefs.

What’s your experience of creating and using affirmations?

Wellbeing Life Coaching - house imageEmotional connection

Because of my interest in positive psychology, and of course being a Wellbeing Life coach, I have been using affirmations for a while now. At the beginning, I couldn’t find an affirmation that really meant something to me emotionally. I struggled to create an affirmation I truly believed in. Because I lacked a belief in the power of affirmations, I found defining, articulating and repeating out loud any affirmation difficult. Then I discovered one affirmation that really struck a chord with me emotionally. It took me some time to feel comfortable saying it out loud. I was unclear if I was doing it correctly and, to be honest, I felt a bit stupid!


I persevered because I developed a belief that this particular affirmation could work for me. Keeping a daily journal helped. The journal allowed me to develop a habit of repeating my affirmation twice a day, once in the morning when I woke up and once before going to bed. Other people use them as part of their daily meditation (mantra), or on Post-it Notes on the fridge, or in big letters on their computer screen saver! Whatever you decide, it won’t be wrong, but do give it a go and give it time. You have nothing to lose and it will be worth it in the end.

Lotus positionPractice

After months of practice, I found affirmations to be one of the most effective ways to rewire my subconscious mind. It didn’t take long for them to start having a positive effect on the way I thought about myself and, consequently, the way I lived my life. I quickly began to feel a strong emotional connection to my affirmations. This had an incredibly powerful impact on counteracting the negative chatter in my mind. It helped me to refocus and get that annoying, insistent negativity out the way so I could get back on track with achieving my goals.

Red heartSelf-love

I found through practising affirmations I developed an increase in self-love and positivity that helped me to recover from any emotional wobbles more quickly. I have a close network of family and friends who will give me positive feedback and validation if I ask for it, but there is something much more grounding when I am able to validate myself through my own personal affirmations. All I can say is stick with it!

Helpful tipsTop tips

I can recommend, through personal experience, that affirmations are truly a powerful way of rewiring your subconscious mind.

They enable you to think more positively and allow you to focus with clarity on your goals.

Have a go. Stick with it and see how positivity can change the way you think about yourself.

Here are six top tips to help you create your own personal affirmations and discover their power for yourself (inspired by Jack Canfield):

  1. Always start with the words ‘I am’ – it’s a powerful statement for the subconscious
  2. Use the present tense – describe what you want as if you already have it
  3. Include one dynamic emotion – your subconscious mind understands strong emotion
  4. State your affirmations in the positive – positivity is essential for a happier life
  5. Keep it short and to the point – you need to remember it so that you can repeat it
  6. Make it specific and for yourself – you want the results to be focused on you only


I am living a happy, successful and fulfilled life
I am at peace with all that has happened, is happening and will happen
I am the creator of my own positive experiences
I am loving, kind and have nothing to fear
I am courageous and I stand up for myself
I am conquering my illness and defeating it steadily each day

What affirmations have struck a chord with you emotionally?

Further reading:

Jules offers a completely holistic approach and her training. Her experience leaves you feeling reassured that you have chosen the right person to work with.
NicolaNear Bristol